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Latest Media Coverage

30 Jan 2025

Return to the office mandates are culture poison pills

"There is apparently only one truth to winning: people and technology. In that order. Unfortunately, the lesson is easy to forget, tempting to bypass, and extremely easy to suspend when the storm clouds of economic cycles, political pressures, and, apparently, COVID-19 pandemics materialise."

Return to the office mandates are culture poison pills

27 Jan 2025

Seven simple tricks to boost your motivation at work and feel more positive

"Whatever your job situation, feeling motivated and excited by work does not always come easy. It is a concern that career experts Dr Helmut Schuster and Dr David Oxley, authors of A Groundhog Career: A Tale of Career Traps and How to Escape Them, are well acquainted with."

Seven simple tricks to boost your motivation at work and feel more positive

23 Jan 2025

Working week - Work from home sceptics

"Helmut Schuster and David Oxley, who wrote the A Groundhog Career book, are also sceptical. “Working a job that is fully remote only suits a small minority of people, and for those looking to advance their careers, being physically present in the office can offer invaluable opportunities for networking.” However, they added: “Leaders should tread carefully when implementing blanket return-to-office polices.”"

Working week - Work from home sceptics

22 Jan 2025

January Newsletter

Our January Newsletter is ready to go out later this week. If you haven't signed up yet, it's not too late. Submit your email on our home page.

January Newsletter

21 Jan 2025

A Groundhog Career - Amazon's #1 Hot New Pre-Release

"Blue Monday sees A Groundhog Career become Amazon's #1 hot new release. Blue Monday is the questionable concept of the 3rd Monday in January being the 'saddest' in the calendar. Whatever the origins, dissatisfaction and disillusionment with work is a real and growing trend. A Groundhog Career is dedicated to helping provide a roadmap to navigate to something more fulfilling."

A Groundhog Career - Amazon's #1 Hot New Pre-Release

20 Jan 2025

How to find joy in your job in 2025

"Why are so many of us miserable at work? Our research suggests the explanation is a counterproductive behavioural circle. We tell ourselves work is a necessary evil. That forbearance and suffering are a price we must pay in pursuit of a ‘good’ life."

How to find joy in your job in 2025

20 Jan 2025

BBC News Live TV Interview

"Blue Monday, whatever the questionable origins seems to resonate. Why is this? What are the underlying causes that make us feel unfilled and disillusioned with our careers. More importantly, how can we escape careers traps and pursue professional life on our own terms?"

BBC News Live TV Interview

12 Jan 2025

How to rediscover joy at work in 2025

"Our general disillusionment with work has increased over recent years. This seems counter-intuitive. The world we experience today offers us so many more opportunities and choices. Most of us accept that the general standard of living and quality of life available is much improved from 50 years ago. And yet, the evidence points to greater levels of dissatisfaction with our professional lives."

How to rediscover joy at work in 2025

6 Jan 2025

Reframe the way you think about work - the NZ Herald article

"Our research has found that the biggest single factor that influences how we feel about work is how we frame it. When we think of work as only a necessary evil, we get caught in a destructive downward circle that takes a profound toll on our well-being. The trick to breaking free is to understand how our work enables us to achieve something that defies narrow financial definitions."

Reframe the way you think about work - the NZ Herald article

6 Jan 2025

Six New Year resolutions for a successful people strategy in 2025

"Leaders today must balance their many roles with deliberate thought and reflection to ensure positive impacts on their teams. “Great leaders wear many hats: taskmaster, coach, motivator, teacher, and economic realist,” said Dr Helmut Schuster career futurist and co-author of A Groundhog Career: A tale of career traps and how to escape them. “The important thing is wearing the right hat at the right time for the right reason.”"

Six New Year resolutions for a successful people strategy in 2025

4 Jan 2025

Newstalk Down to Business Podcast

"A Groundhog Career: how to find a business that aligns with your values and purpose and live a professional life on your own terms.Bobby talks to Dr David Oxley the co-author of a new book A Groundhog Careertalks about how to find a business that aligns with your values and purpose and live a professional life on your own terms."

Newstalk Down to Business Podcast

3 Jan 2025

In a rut? Change is afoot - The Sun Article

"ARE you feeling excited about getting back to work after the Christmas and New Year period, or dreading it? If it’s the latter, you could be stuck in what’s become known as a “Groundhog career”, where you are repeating the same work over and over. Career futurist Dr David Oxley is co-author of book A Groundhog Career: A Tale Of Career Traps And How To Escape Them."

In a rut? Change is afoot - The Sun Article

3 Jan 2025

In a rut? Change is afoot - The Scottish Sun article

"Career futurist Dr David Oxley is co-author of book A Groundhog Career: A Tale Of Career Traps And How To Escape Them. He said: “Are you in a profession of your choosing? Perhaps it’s just an accident, a series of unexamined choices you hardly remember making that have led you down a path to where you are today?”"

In a rut? Change is afoot - The Scottish Sun article

2 Jan 2025

How to have great new year career conversations

"t’s that time of the year when many look for a fresh career adventure, be that a project, promotion, secondment or a new role outside of your organisation. Dr Helmut Schuster and Dr David Oxley, Co authors of A Career Carol, offer four principles for how to have open, helpful career conversations with your people."

How to have great new year career conversations

2 Jan 2025

5 NEW YEAR RESOLUTIONS EVERY BUSINESS LEADER SHOULD BE MAKING

"DON’T CHASE COOL – JUST GET SH*T DONE. In the age of social media, it’s tempting for leaders to focus on image over substance. “Chasing cool”, as Dr. Helmut Schuster, co-author of A Groundhog Career: A tale of career traps and how to escape them with Dr David Oxley, frames it."

5 NEW YEAR RESOLUTIONS EVERY BUSINESS LEADER SHOULD BE MAKING

1 Jan 2025

6 New Year’s Resolutions For Leaders In 2025

“Going into 2025, the world, more than ever, needs great leadership,” says Dr Helmut Schuster, career futurist and co-author of A Groundhog Career. “Leaders need to be prepared to make the difficult, but necessary, decisions.”

6 New Year’s Resolutions For Leaders In 2025

30 Dec 2024

What can we learn from Gen Z's approach to work?

"Generation Z (Gen Z), those born between the mid-to-late-1990s and early 2010s, are reshaping workplace dynamics with a distinctive approach that blends entrepreneurial zeal, technological adeptness and a strong emphasis on values."

What can we learn from Gen Z's approach to work?

14 Nov 2024

Sassy Reviews - A Career Carol Book Review

“A Career Carol: A Tale of Professional Nightmares and How to Navigate Them” by Dr. Helmut Schuster and Dr. David Oxley offers a fresh perspective on navigating the complexities of the modern professional landscape. Tailored primarily for Gen Z graduates stepping into the workforce, this book provides both a compelling narrative and practical tools for career development."

Sassy Reviews - A Career Carol Book Review

28 Oct 2024

Austin Macauley celebrate A Career Carol's success at the BBA's

"We are delighted to share that the prestigious Business Book Awards (BBA's) have recognized A Career Carol in the short business book category. Drs Schuster & Oxley have ingeniously reinvented career advice for a new audience, combining storytelling with practical, relevant advice. The judges awarded the book their highly commended award. Something that reinforces what we already knew.... A Career Carol provides a rare reading experience in a business book..... something fun, entertaining.... and informative!"

Austin Macauley celebrate A Career Carol's success at the BBA's

18 Oct 2024

A Groundhog Career & The Book Publicist

"📚 Exciting Announcement! We’re thrilled to be partnering with the award-winning authors, Dr David Oxley and Dr. Helmut Schuster (Drs Schuster & Oxley) to manage PR for their latest release, A Groundhog Career: A tale of career traps and how to escape them, published by the brilliant Practical Inspiration Publishing on 18 March 2025! 🎉"

A Groundhog Career & The Book Publicist

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