A Groundhog Career has been selected as a finalist in the career category for the 2025 National Indie Excellence awards!

NIEA celebrates the physical book as a cornerstone of the publishing industry, recognizing excellence in both content and presentation. Since 2005, the awards have championed independent authors and publishers who produce high-quality books. Entries are evaluated by a panel of industry professionals—including publishers, authors, editors, and book designers—using a rigorous set of criteria.

We were nominated for best career book in several award programs this year. Among them was the International Book Awards. They are in their 17th-year. As finalists, we now join a rather impressive list of previous honorees. Would you believe the awards previously recognized:  Pope Francis, George Saunders, Vanessa Williams, Kitty Kelley, Anne Geddes, Daymond John, Mark Nepo and many others.

We are delighted to announce the launch of the new podcast. We have updated the website now to include a podcast page. You can get all the latest episodes via our dedicated podcast landing page!

"I hate my work... I suffer because I have no other choice. This is what a lot of people tell themselves. But is it true? Is there an alternative? How would you find it? This is what we explore in A Groundhog Career." Listen/watch the full interview with Lewis Maleh here.

"We are delighted to announce the launch of our podcast series - The Power of Stories! Watch the trailer below"

"David Oxley and Helmut Schuster on creating a character to talk to an audience that’s had enough of being talked at"

“In a world that tries to put people in prefabricated boxes Drs Schuster and Oxley champion individuality. It’s a must read for anyone looking to take charge of their own career journey…”

"As you know, I'm always ready to support projects however i can on my platform. To all of the arts in general, from music to film, theatre, to authors, Laura Henry, Anni Doningo, Pamela Haynes, Sherry Ann Dixon, Lyndon Wissart, Lindsay Wesker to name but a few. Today is no exception. Here is one half of the Schuster and Oxley dynamic duo (for want of a better phrase), Dr. David Oxley. I was finally able to nail him down, to speak with him about the motivation and inspiration behind their three books "A Career Carol", "A Groundhog Career" and "Artificial Death of a Career"."

"'We've invented a new genre, at least that's very modestly what we would like to believe. We're calling it Professional Advice Narrative Tales, and we'll leave you to figure out that acronym.' For the new generation entering the workplace, reading a traditional business book has all the appeal of a colonoscopy. So longtime colleagues and collaborators Dr David Oxley and Dr Helmut Schuster realized that if they were to get across their insights and advice, the only way was through storytelling."

"Most people show up to work wanting to do a good job. The biggest risk to that is managers killing that motivation," say Dr Helmut Schuster and Dr David Oxley, co-authors of A Groundhog Career: A tale of career traps and how to escape them But even great entrepreneurs don't always know how to be good managers, so how can you avoid falling into the common traps that could make your team unhappy at work?"

“The trains were cancelled today … so I had to cycle to work … in 40 degrees … up and down a live volcano … that erupted …. I had to repair two flat tyres. But did anyone appreciate my effort? When we get trapped into painting ourselves as the victim of our circumstances, we become our own worst enemies.”
The solution? “Start rewriting your story with you as the hero.” Look at daily challenges, like the mundane commute, as adventures rather than burdens, and happiness will follow."

"Most employees feel disengaged because their work lacks meaning, not because of low pay. Purpose-driven workplaces attract and retain top talent by aligning daily tasks with a greater mission. HR leaders must foster integrity, autonomy, and growth to create environments where employees thrive."

"A Groundhog Career: A tale of career traps and how to escape them is the second in the Shey Sinope saga.

Forget everything you think you know about business books, this series breaks the mould. It’s a story book designed for Gen Z following Shey on his early-career journey, and it deals with the real stuff of trying to make your way in the world without losing yourself in the process. It’s a hugely readable but very important guide to living professional life on your own terms"

"We are delighted to announce that in partnership with Practical Inspiration Publishing we are able to offer the digital/kindle version of our new book A Groundhog Career for just 99p/99c. This is for the 17th and 18th of March 2025 only. We hope you take advantage of this great offer."

"David and Helmut spotlighted by PIP ahead of the launch of A Groundhog Career on March 18th. Read the short profiles below and also get a link to read a preview of the new book."

"With his long-time collaborator and former colleague Dr David Oxley he wrote ‘A Career Carol: A Tale of Professional Nightmares and How to Navigate Them' in 2023, which received wide praise and several awards for its refreshingly modern and innovative approach. The second book in the series - 'A Groundhog Career: A tale of career traps and how to escape them' - is out on 18 March."

"In this episode, we speak with Dr. Helmut Schuster and Dr. David Oxley, authors of A Groundhog Career: A Tale of Career Traps and How to Escape Them. Drawing from their extensive experience in management consulting, they discuss how to break free from unfulfilling careers and align your professional life with your true purpose. They share practical insights for MBA students and graduates on how to escape the “Groundhog Career” trap, find deeper meaning in your work, and embrace individuality in your career journey.

With expertise in leadership and career development, Schuster and Oxley offer advice on navigating career challenges, the future of work, and how to create a career path that works for you, not for someone else. Tune in for valuable strategies to reshape your professional life and find fulfillment in your work."

"I just started reading A Groundhog Career by @drsschusterandoxley and it's already making a huge impact on how I see my career and life. The book dives deep into the repetitive patterns we fall into - those cycles where we keep doing the same things , expecting a different results. Sound familiar?"

"What do you want to achieve in your career? “I’m seeking a leadership position?” What’s your goal for the next year? “I really want to get to Managing Director. That’s the gold standard at my firm.” These are common answers in career development discussions. But do they indicate we may have created career ladders that confuse recognition with leadership? "

"This entertaining new book is eye-opening read for anyone looking to take charge of their career journey. Whether you are a senior manager of a new graduate, we all need meaning and purpose at work, and this book is a roadmap for finding a career that truly matters."