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A Groundhog Career

A Tale of Career Traps and How to Escape Them

We all ‘play the game’ at work. As we begin our journey in the professional world, we’re encouraged to compete, to participate in a system of promotions, pay raises, bonuses… but how far should we take this game? And, perhaps more importantly, where will this game take us if we limit ourselves to thinking this way?

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In attempting to master and gain an advantage in the ‘system’, we use short cuts, blips, hacks, or ‘cheats.’ Particularly in the early phases of professional life, it can be irresistibly tempting to focus on whatever tactics help us progress.

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But this comes at a cost.

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The longer we pursue this approach, the further we navigate away from meaning and purpose. The hacks and cheats start to define us. The professional persona or façade we assume becomes a parasite, feeding on our integrity and eroding our individuality.

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A Groundhog Career, through a combination of the hugely entertaining Shey Sinope fable, and the accompanying deeply insightful and thought provoking analysis from Drs Schuster & Oxley, illustrates the absurdities, temptations, rationalizations, consequences and compromises faced by anyone who wants to succeed in a world where all the power seems to be in the entrenched organizational systems. It also reveals how to be more aware of the risks, to stay aligned with your core identity and your convictions, and ultimately how to take control of your own career journey… to live professional life on your own terms.

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The eagerly awaited second book in Drs Schuster & Oxley's award winning Shey Sinope series is scheduled for spring 2025. Don't miss out on the latest installment of Shey Sinope's professional journey as he faces his greatest career challenges yet.

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The second book
in the award winning
Shey Sinope Saga

Coming Soon!

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"Entertaining, wise, humorous... an intergenerational approach to career and life. So much more than just a book about career choices."

Sir Ian Davis,

Businessman, formerly Managing Director of McKinsey Company and Rolls Royce Chairman.

“A Groundhog Career tackles one of the most crucial questions in work and life: How do I find my purpose? The authors provide a comprehensive blueprint for identifying what truly matters on your career and life journey. With insightful guidance and practical advice, this book will help you navigate your path to a fulfilling and meaningful career.”

Daniel Obst,

President and CEO of AFS Intercultural Programs

"Career advice reimagined for our times. There is great wisdom in this highly entertaining and thought-provoking new take on how to get the most from professional life. I only wish I’d been given this book much earlier in my career as it would have come in handy!”

Trisha Conley,

Executive Vice President, People and Culture at LyondellBasel

“A transformative guide to help you break free from career traps and find true fulfilment. The modern-day guide to finding your ikigai: what you love, what you’re good at, what the world needs, and what you can find success in. A must-read for those contemplating whether and how to reshape their career path.”

Jaron Soh,

Co-Founder & CEO of VODA, The LGBTQIA+ Mental Health App.

“A Groundhog Career oozes class from start to finish. A bucket list must read for all business professionals - young, budding, aged, tenured, retired. Insightful, Magnificent, Awesome, Fantastic, Brilliant, Reflective - dare say a perspective changing masterpiece. Just wow!”

Ashwani Prashara,

CHRO O2C, Reliance Industries.

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