"'We've invented a new genre, at least that's very modestly what we would like to believe. We're calling it Professional Advice Narrative Tales, and we'll leave you to figure out that acronym.' For the new generation entering the workplace, reading a traditional business book has all the appeal of a colonoscopy. So longtime colleagues and collaborators Dr David Oxley and Dr Helmut Schuster realized that if they were to get across their insights and advice, the only way was through storytelling."