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How to give career advice to your Gen Z kids

Readers Digest

4 Mar 2024

"Do you remember Miriam Stoppard’s iconic BT advertisement? She played the role of a doting grandmother attempting to cheer her grandson after his GCSE results. She brilliantly caricatured our determination to be unconstrainted cheerleaders with her "people will always need plates" observation. The ad illustrates some of our difficulties in providing good career advice to our own kids."

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