The tell-tale signs of professional drift

Professional Drift. It’s a concept we explore in our latest book. Where ‘boreout’ and ‘quiet quitting’ meet a loss of professional purpose. Essentially where we decide work is just work and we put up with it because well… we see no alternative. Here Helmut Schuster, PhD translates our research into how an HR function might tackle the substance of the problem. The crux. Ultimately like the proverbial frog… good people at some point lose the will to go the extra mile. And then well it’s very predictable what happens…. Generally a poor outcome for everyone.