"There is a consequence to ordering people to do something. Generally, when we order other human beings to do something, it creates an escalation of obstinacy and, at best, results in reluctant compliance. Basically, we dispense with appealing to rationality, facts, logic and just jump to coercion. In the process, whether we like it or not, we suggest we either don’t have any supporting facts or we don’t feel the need to explain ourselves."