The Book Publicist and Artificial Death of a Career

We’re so excited to be working once again with Dr Helmut Schuster, PhD Schuster and Dr. David Oxley David Oxley - two of the most insightful, future-focused business authors out there, on their brilliant new book Artificial Death of a Career: How to Stay Relevant and Thrive in the Age of AI (Practical Inspiration Publishing, out 4 November 2025).Having had the pleasure of working with Helmut and David on their previous bestselling books (all of which were amazing), we think this one might just be their best yet.They tackle one of the biggest questions of our time: could AI make your career obsolete? The book transforms that fear into fuel. Combining storytelling with sharp, actionable insight, it follows the fictional Shey Sinope as he navigates career upheaval in the AI era, offering readers a practical guide to staying resilient, adaptable and future-ready.It’s smart, funny, and refreshingly human - a business book that’s as accessible and engaging as it is thought-provoking.And just check out that cover!